A product manager is a strategic leader who drives the development and success of a product or portfolio. Product manager understands market trends, customer needs, and business objectives and puts together a vision, strategy, and roadmap by rallying product teams to achieve the desired outcome.
“I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.”
Steve Jobs, CEO Apple Inc.
Read more : What are the top 10 skills required of a Product Manager?
Product manager responsibilities
- Working with product team and stakeholders to develop and share a Product Vision and Strategy of by understanding customer needs and business goals and conducting market research.
- Collaborating with stakeholders and customers to gather customer and business requirements during the discovery and design phase of the product.
- Creating, maintinging, refining and socialising the product roadmap which guides the development process and communicates the product’s future direction to all the concerned stakeholders
- Working closely with cross-functional and other related teams to ensure effective communication and coordination throughout the product development lifecycle.
- Overseeing product discovery, design and development phases, including backlog management & prioritisation, and release coordination.
- Facilitating and guiding team to conduct their regular rituals such as stand-ups, backlog refinement, sprint planning, and retrospectives etc
- Advocating to the product team and stakeholders for user-centric design and influencing the improvement in user experience through feedback and usability testing. Engaging with customers, gathering feedback, and incorporating customer insights into product planning and development.
- Monitoring product performance, analyzing data, and making data-informed decisions to optimize product performance as well as plan for new product features and their enhacements.
- Collaborating with marketing teams to develop effective product positioning and launch strategies.
- Mentoring and leading a cross functional team of developers, designers, content managers, scrum masters and data analysts.
Overall, modern-day experts highlight the multidimensional role of a product manager, combining strategic thinking, customer-centricity, collaboration, data-driven decision-making, leadership, and adaptability to drive the success of products in today’s dynamic business landscape.
